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Cover2Cover Targets the SA Teen Market
New publisher targets teen readership
Finally, a truly gripping South African novel which will appeal to all
teenagers. Broken Promises is written by acclaimed author Ros Haden and,
besides dealing with the fears, fun and anxieties of teens, is a
roller-coaster, modern thriller. The book is short and pacy; the language
is easy to understand. The characters are well realised and every reader
will connect with the heroine, Ntombi.Broken Promises is the first of a series of books centred on a group of
teens who attend Harmony High, a fictional township high school; the good,
the bad and the oddities. It reflects the real-life issues and choices
facing these teens. The messages are positive but not preachy.The Harmony High series of books read like soap-opera paperbacks, dealing
with teenage angst in a very readable and accessible way.The new publisher, Cover2Cover, is owned by Cape Town-based women – Ros
Haden, Mignon Hardie, Dorothy Dyer and Palesa Morudu – whose common passion
is reading and have together combined writing and business skills into this
social entrepreneurship venture.“Few South African publishers cater for the mass youth market, largely
because it is not proven to be financially viable: young people lack
disposable income and books are often seen as luxury items. Cover2Cover aims
to fill this gap through its uniquely South African books and an innovative
business model,” says managing director Mignon Hardie.The business model combines reading and social media. To this end,
Cover2Cover has founded the FunDza Literacy Trust as an equal shareholder
that will use social media to promote literacy among teenagers. Readers of
Cover2Cover’s Harmony High books are invited to join FunDza’s mobile reading
club.“It is an exciting project and one which will soon take SA teen readers by
storm. Watch this space,” says Hardie.Companies are also invited to participate in the initiative through various
partner opportunities, including product placement, brand advertising,
sponsorships and more. Individuals can also buy the books to read, or
donated them to schools, libraries and youth centres in under-resourced
areas.To find out more about Cover2Cover and the FunDza Literacy Trust contact
Mignon Hardie on 083 776 8753 or mignon@cover2cover.co.zawww.cover2cover.co.za
- Events Calendar
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JulSep 
- PUKU Chat Latest
March 23, 2011, 10:28 am
Nonikiwe - Editor is reading Battle Hymn of the Tiger Mother by Amy Chua
March 12, 2011, 10:28 pm
lamoesther on Nigerians Shocked at NECO Examination's 2% Pass RateI will rather look at the bigger picture of the [...]
March 3, 2011, 1:19 pm
Chelsea is reading Amsterdam by Ian McEwan
February 8, 2011, 8:00 am
Chelsea is reading An Artist of the Floating World by Kazuo Ishiguro
December 29, 2010, 2:30 pm
paulineblah on Bontle is reading Breakfast at Tiffany's by Truman CapoteHii ( paulineblah@yahoo.in ) I saw your profile today and became [...]
December 29, 2010, 2:29 pm
paulineblah on Nonikiwe - Editor is reading The Seed Children by Bontekanye BotumileHii ( paulineblah@yahoo.in ) I saw your profile today and became [...]
October 27, 2010, 11:46 am
Nonikiwe - Editor is reading The Seed Children by Bontekanye Botumile
September 8, 2010, 11:29 am
Bontle is reading Breakfast at Tiffany's by Truman Capote
August 27, 2010, 3:31 pm
Coin is reading 1984 by George Orwell
August 27, 2010, 3:21 pm
Coin on Bontle is reading A Streetcar Named Desire by Tennessee WilliamsHow did you find it?
