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The Challenges of Publishing for Children in Africa
Trying to persuade parents to buy children’s books instead of toy guns and cars is just one of the challenges facing Africa’s publishers. Cape Town International Book Fair gave industry executives and publishers from around the continent a chance to learn from each other, share experiences and ideas for the future of children’s publishing on the continent.
Publishers said that they also face the challenge of not having a strong reading culture across Africa and being heavy reliant on skills-enhancing textbooks over novels for sales, a primarily urban reach, and small, local print runs. Glossy bookstores are rare outside major cities, and non-fiction accounts for 45% of sales. Most fiction titles are imported from abroad.
The sales model in Nigeria largely bypasses book stores; instead, mobile sellers approach offices, restaurants and police stations, where they sell 30% of the stock.
A quarter of sales are in book stands in non-traditional outlets like hairdressers, cafes, boutiques and spas.
As in Zimbabwe, political turmoil wiped out Uganda’s book world after the rise of former dictator Idi Amin in 1971 erased a post-independence boom, but steady growth has returned in the past two decades.









